Digesting the Jargon: Chewing over ‘Ingestion’

One of the things that always brings a smile to my face (and often a grimace, too) is the ability of the tech world to make something every day sound much more complicated (and often unpleasant) than it actually is. One of my favourites is ‘boot up’ or ‘reboot’. Why we can’t just say ‘start’ […]